Prof. Fabrizio Palmas

straightlabs GmbH & Co. KG

University of Applied Management

Creative & Technical Director bei straightlabs GmbH & Co. KG

Prof. Fabrizio Palmas is a Strategic Management Consultant and Creative & Technical Director at straightlabs GmbH & Co. KG. With his knowledge and expertise, he creates innovative and effective corporate training formats. His experience in extended reality training and XR technologies for developing immersive marketing and transmedia storytelling make him a pioneer in this field. Prof. Palmas also uses his skills to develop cutting-edge projects in other fields such as gaming and visual arts.

He also teaches at the University of Applied Management (corporate management and corporate virtual training, among others) and at the Technical University of Munich. In addition to being a founding member and Education Cluster Lead at XR Bavaria e. V., he conducts research on the topics of extended reality, innovative corporate training, gamification and artificial intelligence. In addition to keynotes and mentoring events, he publishes his findings as an expert author.


Publications (selection):

Palmas, F./ Niermann, P. (2021): Extended Reality Training. Ein Framework für die virtuelle Lernkultur in Organisationen. Wiesbaden: Springer Gabler.

Palmas, F./ Reinelt, R./ Cichor, J.E./ Plecher, D. (2021): Virtual Reality Public Speaking Training: Experimental Evaluation of Direct Feedback Technology Acceptance.  IEEE Conference on Virtual Reality and 3D User Interfaces.

Palmas, F./ Klinker,G. (2021): Defining Adverlearning: a Novel Concept to Enhance Learning Using In-Game Advertising. IEEE International Conference on Advanced Learning Technologies.

Palmas, F./ Klinker, G. (2020): Defining Extended Reality Training: A Long-Term Definition for All Industries. Tartu: International Conference on Advanced Learning Technologies.

Palmas, F./ Cichor, J.E./ Plecher, D./ Klinker, G. (2019): Acceptance and Effectiveness of a Virtual Reality Public Speaking Training. Beijing:  International Symposium on Mixed and Augmented Reality.

Palmas, F./ Labode, D./ Plecher, D./ Klinker, G. (2019): Comparison of a Gamified and Non-Gamified Virtual Reality Training Assembly Task. 11th International Conference on Virtual Worlds and Games for Serious Applications.

To the overview